This free course provides a framework to build world-class trade credit teams through principles Credit Analysis is now more than just formulas and a bunch of criteria these days. Why? Because nowadays, every customer is unique and has their unique set of factors to evaluate. In such a case, you could not use the same method of evaluation for all your customers. If you keep using the same old factors, you might end up facing poor debt recovery, unidentified bankrupt customers that would eventually lead to low cash flow in an organization. To help you address these unique scenarios and challenges, our industry veteran Robert Shultz has come up with the new 5 C’s of Credit Management. This session aims at helping credit professionals to analyze customers from their point of view. Leverage this course to decode customer needs and interests and understand steps to coordinate and integrate among teams for efficiency. Watch this tutorial to understand how to perform cross-functional team approach for analyzing different customers’ creditworthiness simultaneously. as customer centricity, process design and incentive structures.